Revealed: How Diet & Lifestyle Affects Our Dating Life

Diets and lifestyles can have a huge impact on our relationships with family, friends and romantic partners.

Plant-based diets have risen in popularity recently, but they’re still more fringe than mainstream. This can make navigating diet changes when in a relationship and finding new partners difficult for people who avoid animal products.

Our own research has found that vegans are almost four times more likely than meat eaters to have gone on a date with someone with a different diet (33.9% vs 13.6%). They’re also almost three times as likely to have been in a relationship with someone with a different diet (38.7% vs 10.3%).

Naturally, this is expected due to there being significantly fewer vegans in general, let alone in the dating pool. But how much do differing diets and lifestyles affect our relationships and dating lives?

We surveyed 2,000 UK adults of different diets (vegan, vegetarian, flexitarian, pescatarian and meat-eaters) to find out…

Vegans most likely to argue over diet, while vegetarians most likely to break up

Diet can be a bone of contention for any couple — especially those following different lifestyles. We found that 7% of Brits have argued with a partner about diet, with vegans having done so more than any other group (17.7%), and 16.1% doing it on a first date.

Pescatarians were the next biggest group to report diet-related disagreements (14.1%), while meat-eaters were the least likely to argue over diet (6.1%).

Arguing with partner over diet

Sometimes, no matter how hard we may try to smooth out our differences, things don’t always work out. Differences in diet are a deal-breaker for vegetarians it seems, with 10% claiming to have broken up with a partner as a result. This was followed by 6.5% of vegans, and meat-eaters were at the opposite end of the scale (1.3%).

Broken up with partner over diet

Vegetarians most open to dating someone with a different diet; vegans least likely

However, it seems vegetarians are also the most open to dating someone with a different diet, with 76.7% claiming so. Meat-eaters were more reluctant, with only 62.6% being open to the idea. But this didn’t beat the vegan group, of whom only 61.3% said they’d be happy to explore a mixed-diet relationship.

Overall, 11% of Brits confessed to feeling hesitant about dating someone with a different diet.
Women were more open to the idea than men (65.4% vs 62.2%), while 25-35 year olds were the most open age group (69.4%). Over 55s were the least open (60.6%).

Over half of vegans said they’d be less attracted to somebody because of their diet (52.6%), which makes sense given the strong ethical and moral values that come with the lifestyle. Vegetarians were the next most likely to have diet affect their attraction levels (34.7%), presumably due to similar reasons. Meat-eaters were the most laid-back in this area, with only 14.9% letting diet influence their dating choices.

Dating someone with different diet to yours

Pescatarians are most likely to have persuaded a partner to change their diet

23.9% of Brits claimed they would try and persuade their partner to change their diet, with women being more likely to do the persuading (26.5% vs 21.2%). However, men are more likely to actually change their diet than women (27.4% vs 24.3%), while 35-40 year olds are the most likely to change their diet for a partner (35%), as well as persuade their partner to change their diet (35.1%).

Contrary to popular belief, vegans aren’t the biggest culprits for trying to instigate diet changes in their partners. Pescatarians are actually the most likely to have tried to persuade their partner to change their diet (19.2%), closely followed by vegans (17.7%). Meat eaters are least likely, with 8.3%.

14.7% of vegetarians and 14.5% of vegans admitted to having changed their diet for a partner, while only 6.1% of meat eaters and 5.1% of pescatarians have.

When it comes to openness to changing one’s diet, just over a quarter of Brits (25.8%) would be open to making the switch, with 44.9% giving a staunch “no” to the idea. 40.3% of vegans said they would change their diet for their partner, followed by 40% for vegetarians. By contrast only 22.5% of meat eaters were open to changing their diet, suggesting that those on plant-based diets are perhaps more open and flexible to change generally.

Changing diet for a partner

Diet & political views more important for vegans and veggies than the average Brit

We also looked at what qualities and features people of different diets find desirable in a potential partner. For the average Brit, diet is not of great importance, with just 26.6% saying it is important. Meanwhile, 91.6% said that a sense of humour is most important.

List of desirable traits/qualities for the average Brit:

  1. Sense of humour – 91.6%
  2. Intelligence – 80.1%
  3. Physical appearance – 72.7%
  4. Fashion sense – 49.5%
  5. Pop culture – 48.9%
  6. Career – 48.2%
  7. Political views – 41.8%
  8. Diet – 26.6%

Vegans and vegetarians had slightly different priorities, with 61.3% of each group saying diet is important in a potential partner, compared to 26.6% for the UK average and just 19.7% of meat eaters.

Vegans and vegetarians also seem to be the most politically minded, with 75.8% and 59.3% respectively saying political views are important, placing the issue ahead of career and pop culture. The UK average on this topic is 41.8% (and 35.8% for meat eaters).

Take Home Message

Whatever diet or lifestyle you follow, tensions can rise from having a different diet to your partner. The good news is that these tensions can often be diffused through clear communication and a little patience.

Explaining clearly to your partner (or date) why a certain diet or lifestyle is important to you will help them to understand your motives and may even get them interested in trying it themselves.

Avoid negative or judgemental comments about another’s food choices and instead lead by example. Whip up some delicious plant-based recipes, treat them to some yummy high-protein vegan snacks and invite them to share your food. Be open to any questions they may have and direct them gently to any further resources if they’re interested. At the very least, they’ll develop a deep respect for your choices, but who knows … you just might inspire them to make a positive change!


We surveyed 2,000 UK-based adults to find out their dating and relationship experiences and preferences. Questions were multiple choice and covered experiences such as arguing or breaking up over diet; persuading partner to change their diet and changing their own diet because of a partner. We also asked participants to rank various traits that were most important to them in a partner.

Results were split by diet, gender and age.

Adele Halsall

Adele Halsall

Writer and expert

Adele is a keen blogger and yogi with a passion for the vegan lifestyle. She loves exploring new (sometimes weird) foods, cooking & testing new recipes, and always appreciates a good sourdough.